Healthcare Marketing Specialist

HireDirector · recruiting for a confidential client

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Pay
₹40,000–70,000 a month
Location
Chennai, Tamil Nadu
Work mode
On-site
Job type
Full time
Experience
2–5 yrs
Category
Healthcare

In hand: about ₹36,000–63,100 a month after PF and income tax (estimate). How it's worked out

Join our client as a Healthcare Marketing Specialist to lead innovative marketing campaigns. Your expertise will enhance brand visibility and patient engagement.

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About the role

Our client is seeking a skilled Healthcare Marketing Specialist to spearhead innovative marketing initiatives that drive brand visibility and patient engagement in Chennai. In this pivotal role, you will be responsible for developing and executing marketing strategies tailored to the healthcare sector, focusing on elevating the company's presence in a competitive market. Your expertise will play a crucial role in shaping the way healthcare services are perceived and accessed by potential patients.

As a Healthcare Marketing Specialist, you will collaborate closely with cross-functional teams, including clinical staff, sales, and digital marketing professionals, to create compelling marketing campaigns. These campaigns will not only highlight the company's services but also educate and inform the community about health-related topics. You will leverage various digital platforms, social media channels, and traditional marketing methods to ensure a comprehensive outreach.

Additionally, you will analyze market trends and patient feedback to refine existing strategies and identify new opportunities for growth. Your ability to interpret data and derive actionable insights will be essential in optimizing campaign performance and achieving targeted outcomes. The ideal candidate will possess a strong understanding of healthcare marketing principles, excellent communication skills, and a passion for making a positive impact on patient lives.

About the Role

This position offers a unique opportunity to contribute to the healthcare landscape in Chennai while working within a dynamic and supportive environment. If you are ready to take on the challenge of enhancing patient engagement through innovative marketing strategies, we encourage you to apply and join our client's team today.

What you'll do

  • Develop and execute marketing strategies to promote healthcare services.
  • Analyze market trends and adjust marketing plans accordingly.
  • Collaborate with healthcare professionals to create promotional materials.
  • Manage social media accounts and online presence.

What you'll need

  • Bachelor's degree in Marketing, Business, or related field.
  • 2+ years of experience in healthcare marketing.
  • Proficiency in digital marketing tools and analytics.

Skills

Digital marketing expertise Strong communication skills Analytical thinking

Good to have

Content creation SEO knowledge Project management

Benefits

  • Competitive salary with performance bonuses.
  • Health insurance and wellness programs.
  • Opportunities for professional development.

Interested in this role?

It takes about two minutes. Free to apply — HireDirector never asks candidates for money.

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Questions about this job

What will be my primary responsibilities?
You will develop and implement marketing strategies, analyze market trends, and coordinate with healthcare teams.
What qualifications do I need for this role?
A degree in Marketing or Healthcare Management along with 2-5 years of relevant experience is required.
Is this role onsite or remote?
This position is onsite in Nungambakkam, Chennai.
What skills are essential for this job?
Strong communication, analytical skills, and familiarity with digital marketing platforms are essential.
How do I apply for this position?
Click "Apply Now" on this page to apply through HireDirector. HireDirector is recruiting for this role on behalf of a client employer.

Listing last updated

Healthcare Marketing Specialist

₹40,000–70,000 a month

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